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The Dad Formula
The Dad Formula
Thomas Latham

How to build a successful business, make more than you ever could at a day job, and still be a rock star Dad. Tom is a Dad of 10, Uncle of 53, creative and online consultant to some of the biggest names in the health and fitness industry, restaurant owner, coach, speaker and author. Learn the success formulas he used to raise 10 kids and build 3 businesses in his spare time... and how you can use the same tricks to 10x your success with one kid.

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In this section, we’re going to learn about the content that you are offering to your members. Quality content is important to get members and to retain members.

You need to have content that fulfills a strong enough need so that people are interested in subscribing to your membership in the first place. You can’t promise content that you can’t ultimately deliver, so you have to have the content polished and ready to go before you even start pitching or promoting the membership.

You also need to deliver quality content and you need to deliver it in certain ways to your members, and I’ll teach you the two types of content that you absolutely need to offer.

You might be wondering – why is it so important to have great content if they already purchased? Well, you might be doing a continuity model, where you charge monthly for new content. Your members will drop off fast if you don’t keep the content fresh, relevant and engaging. And even for one-time purchase models, like a course, you still want to keep your members happy because they’re not only your best potential customers for new products you develop later, but they’re your word of mouth ambassadors!

I’ll cover the types of content you need to have and the various content models.

Let’s dig in!

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