We’re under a lot of stress these days. We’re juggling work/life balance like never before, we’re assuming ever more caregiving duties, and we have the additional burden of increased workload to just barely make enough to cover rising costs.
The Dad Formula changes the way dads live and earn.
I’m Tom Latham – Dad of 10, Uncle of 53, and a clumsy husband.
I’ve worked as a creative and startup consultant to hundreds of top authors, speakers, coaches, and the biggest names in the personal development, wellness and fitness industries. As the “guy behind the gurus” I’ve worked alongside the top Internet Marketing Experts in the world, and have implemented every successful online strategy that has ever been developed (many by me). I’m a restaurant owner, a high school coach, speaker, author, marathon runner, musician and a National Ski Patrol volunteer.
And I do it all with 10 kids. (shout out to the amazing wife too)
I show you how to build a successful business from home, uncover more free time, make more than you ever could at a day job, and still be a rockstar Dad… with any number of kids.
Why does it work so well? Here's the secret:
There’s a lot of systems out there that teach you how to start a business from home… or how to build an online business.
And you think, “Okay, that’s great. I need more money. I need a passion – something I can get excited about.”
Then reality hits. “Yeah, right.”
- How do you do that when you’re working a full time job?
- How do you do that when you have kids?
- How do you do that when you’re… a stay at home dad?
These courses assume you’re some freakin’ magician, living in a dream world bubble with no responsibility and all the time in the world. You’re not living the high life, trashing hotel rooms like a rockstar. Instead, your kids are trashing the Motel 6 on your one-week-a-year paid vacation… if you’re lucky to even get that. These courses and systems and memberships and ebooks and whatever else DON’T show you how to build a business when you have real life schedules and problems with your job, your family and your life. And you sure have those things.
The secret: I put you on a “dual success track” so you can master work/life balance at the same time that you build your successful online business.
- The Dad Formula teaches you how to find free time you never knew you had so you can spend it with family, and it gives you the plan to achieve a near-perfect work/life balance.
- The Dad Hustle shows you exactly how to launch a home-based online business, giving you a complete blueprint plan every step of the way.
It’s the missing link – the big gaping hole. No one has ever made a course like this.
Think of it as a business startup guide meets a life-changing mindset shift program… for Dads.
And I run these two tracks at the same time, so you’re not waiting around to get in to the juicy HOW TO details that let you start earning real money. They happen at the same time: Mindset and money. You’re diving right in to the launch of your online business, and at the same time, you’re experiencing a life-changing system so that you’re prioritizing everything correctly and living life to the fullest as the most amazing Dad in the world.
- Do you know why most self help systems fail?
- Do you know why most home-based business startups fail?
One word – Implementation. There’s no follow-through on the implementation – the part where you actually get stuff done.
Because you can have the best plan in the world, but if your work/life is out of balance, or you’re overworked, tired, or you just can’t find enough time in your schedule, that plan will never, EVER work.
Too many courses make you wade through weeks or months of foundational “mindset” work before they give you the real “how to” blueprint that gets you off the ground.
I do it differently here.
While you’re changing your mindset and boosting your daily work/life balance to new levels, you’re also building an entirely new way to earn income in your part time. FROM DAY 1. You’re implementing and you’re doing and you’re making progress immediately. My goal is to equip you with a proven plan. A plan that makes doing business fun again. A plan that earns you money AND gives you more freedom. The freedom to work where you want, and be with your family when you want.
And as a dad of 10 kids running multiple businesses, I’m going to tell you that you DO have time. Case in point: I built this program over the course of one winter, just in the time between when the kids went to bed and I went to bed. Bam. Done. You have a business.
And I want you to do the same. Got it?
I’m ready to show you the systems I use with my 10 kids
so you can 10x the success with yours… and build a successful online business at the same time.
"changed my life in 6 months. with just 1 hour per day."
One executive in our program was working 60-70 hours per week and making roughly $55,000 per year. After he began simplifying and balancing his life, over a period of 5 years, his income went up to over $300,000 per year, while his work week dropped to 38 hours. And you can do the same.
Here’s what you’ll learn in The Dad Formula:
- The DAD4 – the daily and weekly structure I use to get things done, eliminate chaos, and have a clear path to my goals.
- Free up an extra hour every day, you never knew you had
- Stay at Home Dad Strategies
- How to take more time off work and look good doing it
- The fix to being worn out physically, but wanting more emotionally or mentally
- Learn the two things every change needs
- The “Comfort Zone Thunderstorm”
- How to build your Inner World to make your Outer World a success
- Kick your Work Life Balance into Gear
- The key to be effective in life, to be happy, to be unstressed
- Three ways to “Unearth” more Time
- The signs of disorganization
- Finally make Habits stick for good and build them into your lifestyle
- The one single thing the most successful people do
- Squash the “Tyranny of the Urgent”
- Prioritize like a rockstar Dad
- The best way to say NO
- The Unmanaged Time Suck
- How to rise to the level of your goals so you don’t fall to the level of your systems
- Make Meaning, not just Make Money
- Kick the Bucket List
- The 4 Frameworks of every Habit
- The best way to turn bad busyness into good hustle
- How to manage short-term Busy Surges
- How to “Hustle with Meaning”
- The steps to become Focused, not Driven
- Realize your “non-productive” moments
- The “Dad Hack”
- 10x Conversion Formulas: The systems we use to achieve work/life balance with 10 kids
- Create 85% of your life success at home
- The almost-perfect Work/Life Balance
- The Big Balance Worksheet
- Work boundaries strategies for Dads
- How to compete with childless co-workers
- Why Dads earn less, and how to change it
- Remove (most) of the chaos
- The danger of imbalance
- The “Triple Stasis Trick”
- Work from Home Balance Strategies for Dads
- How to temporarily slip out of balance to gain more
- Balance all Life Roles at once
- Why people FAIL at prioritizing
- Balancing different parenting styles
- When to put one child before the family
- Identifying immediate frustrations vs larger life frustrations
- How to not be Mom
- Work Smarter Not Harder
- Balance for Stay at Home Dads – the worlds best job
- Use the “Coming Home Ritual” to your advantage
- The Balance Sabotage
- Time Management at Home for Dads
- Real multitasking with family that works!
- Reduce the fragmentation in your life
- A Sense of Urgency – speed when you need it
- More systems, lower expectations
- Control the Chaos
- BONUS: Big Family Tips
Really still not convinced? Read on, my skeptic friend…
Here’s what you’ll learn in The Dad Hustle:
The Entrepreneur Mindset
How to find out exactly what you’re an Expert at
- Why Membership Sites Succeed – the factors
The three types of online businesses that make the most money
Finding your Niche
The Success Track
Why Members Quit
The entire blueprint to build an online membership site, from start to finish. The most comprehensive program of it’s kind in the world.
Content Models, and The three Payment Models
How to Create interesting content, even if you can’t write
Build your Marketing Calendar
How to record Video the right way – full tutorial
Funnel Marketing Blueprint
Easy Promotions that Work
Build your Audience, Grow your List
Squeeze Page Psychology
Writing Emails that Sell
Launch strategies, using Facebook Live, Webinars, Videos, or easy Audio
How to do The $1 Trial, Upsells, Downsells, and Cross Sells
How to use Pricing Models to earn more
The Perfect Sales Page technique
Bonuses, Guarantees, and Offers
How to keep your members happy
How to structure your entire online side business for massive growth
Key Metrics, Processes and Growth Strategy
Using Paid online Ads
Building a spinoff Podcast, and writing an e-Book
The Dad Formula + The Dad Hustle Course
Value Combination Pack
Over 11 hours of Audio Lessons from a Dad of 10 and top Internet Marketing Expert. Build an online work-from-home business on the side while being a Dad. The complete blueprint, from start to finish. The plan that has launched more successful businesses for Dads than any other course.